Thanks to Storyblocks for sponsoring this video! Download unlimited stock media at one set price with Storyblocks storyblocks.com/katie 🎬 It’s not just you… Instagram is really weird right now. The algorithm, the content, and the culture of Instagram are going through a massive shift at the moment, and while I find it fascinating - it’s also very frustrating for content creators to try to keep up with. Today we’re gonna analyze what’s changing in the Instagram algorithm, why I think it’s changing, and how you can adapt to keep growing your audience and your business on Instagram.


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📕 TABLE OF CONTENTS 📕
00:00 It’s not just you, Instagram is really weird right now
00:29 welcome back to coffee chats with Katie ☕️
00:48 what’s actually changed on Instagram?
03:55 why though??? Why has instagram changed?
04:39 theory 1) the trial reels impact
06:36 theory 2) short form fatigue
07:16 bonus theory: supply and demand issues
08:09 theory 3) the reels algorithm is kind of a flop tbh
09:47 the instagram story algorithm is broken
12:25 why carousels are on the rise
13:36 no matter what, you need high quality visuals
14:57 THIS is gonna be your new instagram strategy
15:30 CAROUSELS - how to grow with carousel content
18:04 the formula for a viral carousel
18:47 REELS - annoying advice but you need to hear it
21:02 STORIES - the strategy for more views
22:44 BONUS: how to use email marketing with Instagram
24:20 stay strong out there, friends 🫡



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👋🏻 ABOUT ME
Hey, I'm Katie! I make videos about social media strategy and content creation. In addition to being a YouTuber, I also run a small agency that provides video editing services for YouTubers and podcasters. If you want our help or just want to learn more, check out www.creatorlymedia.com/

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